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GLOW Hotels & Resorts was created for today’s modern travellers who are ready for anything and seek fun, avant garde experiences— bright lights and city vibes that tingle the senses or stunning sunsets that create the most epic of selfies. Upper Midscale remains a fast-growing segment of the hospitality market, and the spirited boutique solution of GLOW offers effortless simplicity with modern conveniences—all at a value price point that is comfortable for everyone.